Turning spatial AI into a captivating story.

How do you translate a highly technical spatial AI solution into a story that could convince a car manufacturer’s CTO and still excite a 17-year-old? Our answer was to break complex AI down into everyday benefits.

client

Yaak is a deep-tech company at the forefront of spatial AI. Its system trains autonomous driving models using real traffic data generated by real driving schools.

services

Website UX & UI
Visual identity refresh
Interactive pricing and value calculator
Content concept and copy framework
Social-media templates

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industry

Mobility

“The team helped us sharpen our brand to resonate with different audiences: from scientists and investors to young drivers."

Søren Nissen, Co-Founder & CEO

The Challenge

In 2023, Yaak’s technology was far ahead of its competitors. But the brand, built by developers, struggled to carry the complexity of what the startup was aiming for.

In addition, the company recently pivoted and now needed to speak to three very different worlds at once: tech investors, automotive leaders, and the driving schools who would first put the spacial AI solution to work.

Our Solution

We decided to ground the technology not in abstract AI jargon, but in visible energy and everyday benefits for real people.

Refreshing the Brand and the Interface

The existing brand mark (a head of a yaak) became the anchor for a cleaner, brighter visual world. White space, structured grids, and animated elements gave a sense of intelligence and flow.

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Building the UX Architecture

We bridged investors, engineers, schools, and learners within one clear system and one single idea: Better data means better driving.

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Creating the Interactive Tools and the Social Layer

A simple configurator demonstrated real-world value, showing how AI-assisted learning could save time and costs compared to traditional instruction. While copy and visuals connected deep tech with human progress.

The Impact

The brand relaunch gave Yaak its first professional digital presence that was credible enough for investors but also approachable enough for driving schools. It became the bridge between research and the road.

A year later, the company repositioned as a deep-tech platform for autonomous systems, but the clarity of the original brand set the foundation for that leap.

With special thanks to:
Philippe Schott (Copy and UX)