From CI to UI. From MVP to IPO. We help at every stage of growth.
1. Strategy
We help you find your edge in the market and convey to the world who you are – with clarity, insight, and power.
Brand Strategy
We analyze your offer, category, competitors, and customer needs. Then we define your position in the market and your unique value proposition.
What you get: brand framework with a unique positioning, powerful value proposition, benefits, core messages and an AI-ready brand tonality guide.
What you get: brand framework with a unique positioning, powerful value proposition, benefits, core messages and an AI-ready brand tonality guide.
User Research
We conduct or facilitate qual or quant research to uncover customer needs, pain points, and turn them into actionable insights.
What you get: findings report, insight summary, opportunity map, decision-ready recommendations.
What you get: findings report, insight summary, opportunity map, decision-ready recommendations.
Vision & Mission
We interview leadership and team to pin down your identity and motivation. We convert the insights into inspiring and crisp statements that can carry your company forward.
What you get: vision and mission statement, proof points, do/don’t guardrails, as well as a rollout note for internal use.
What you get: vision and mission statement, proof points, do/don’t guardrails, as well as a rollout note for internal use.
Personas & ICPs
We define who your product is really for – and who it isn’t. By combining quant and qual research we turn scattered assumptions into data-driven usable profiles for marketing and sales.
What you get: evidence-based personas / AI-ready ICPs with needs, barriers, and motivations, buying roles, and journeys.
What you get: evidence-based personas / AI-ready ICPs with needs, barriers, and motivations, buying roles, and journeys.
Investor Pitch Deck
Build a deck that earns a YES. We help you build or convert a pitch presentation into a powerful story that convinces the most skeptical investor.
What you get: We shape a sharp storyline, design charts and messages, select or generate images and make the numbers speak.
Typical timeline: 10 days from kick-off to handover.
What you get: We shape a sharp storyline, design charts and messages, select or generate images and make the numbers speak.
Typical timeline: 10 days from kick-off to handover.
2. Branding
We build authentic brand identities that reflect your company’s true spirit and provide a solid foundation for long-term growth.
Naming
Find the diamond in the haystack: We identify a unique, defensible, and lovable name. We explore territories, pre-check conflicts and testing candidates with real users if needed.
What you get: strategic assessment, shortlist with rationale, trademark/domain pre-checks, and recommendations.
What you get: strategic assessment, shortlist with rationale, trademark/domain pre-checks, and recommendations.
Corporate Design
We help you define your visual identity: distinct, simple, durable across every touchpoint.
Based on your needs you will get: logo and wordmark suite, color and type system, layout grids and rules, icon/illustration style, visual worlds, motion cues, brand templates, usage guidelines or AI prompt sets to help you create on-brand images.
Based on your needs you will get: logo and wordmark suite, color and type system, layout grids and rules, icon/illustration style, visual worlds, motion cues, brand templates, usage guidelines or AI prompt sets to help you create on-brand images.
Web Design
We design websites that combine strong visuals with strategic performance – user-centered sites that turn attention into action — whether that means leads, sales, or engagement.
What you get: sitemap, wireframes, UI screens, component states, UX copy – optimized for mobile, accessibility, GEO/SEO, image selection or generation.
Development is available on demand.
What you get: sitemap, wireframes, UI screens, component states, UX copy – optimized for mobile, accessibility, GEO/SEO, image selection or generation.
Development is available on demand.
Copywriting
Bad copy is easy to spot. We write focused, convincing copy that sounds human and makes complex ideas clear and drives action. If needed we create prompt sets that help you write great on-brand copy that doesn’t sound like AI.
What you get: headlines, body copy, microcopy, editorial polish; based on your voice guide (or we create one).
What you get: headlines, body copy, microcopy, editorial polish; based on your voice guide (or we create one).
Presentations & Assets
We provide you with materials your team actually uses. We build master templates, craft sample slides, and set up a clean library you can grab and go.
What you get: From presentation templates and slide kits for PowerPoint or Canvas, data-viz styles, social/ad templates.
What you get: From presentation templates and slide kits for PowerPoint or Canvas, data-viz styles, social/ad templates.
3. Digital Products
We build high-quality prototypes that meet today’s high MVP expectations and create digital products and websites people love to use.
UX / UI
We provide you with design that feels easy from first tap to empty state. We map the flows, shape the interface, and write the words that guide people through.
What you get: user flows, wireframes → polished screens, responsive specs, UI kit with states, UX copy & microcopy, accessibility basics, developer-ready handoff (e.g. Figma).
What you get: user flows, wireframes → polished screens, responsive specs, UI kit with states, UX copy & microcopy, accessibility basics, developer-ready handoff (e.g. Figma).
Prototypes
Our prototypes bring structure, interaction, and clarity long before development starts and costs accumulate.
What you get: clickable prototype (Figma), test plan & screener, conversation guide, insight summary, change backlog, recommendations.
What you get: clickable prototype (Figma), test plan & screener, conversation guide, insight summary, change backlog, recommendations.
Web / App Development
We build your product – clean, fast, and easy to maintain. Our dev experts work side by side with you to ship in small batches on time and to the highest standard.
What you get: production-ready codebase, component library, API/CMS setup, basic analytics & error tracking, staging and live deployment, clear docs & handover.
What you get: production-ready codebase, component library, API/CMS setup, basic analytics & error tracking, staging and live deployment, clear docs & handover.
VR Interfaces
We design immersive interfaces that make complex technology feel intuitive in three dimensions.
What you get: concept exploration, interaction design for spatial environments, user flows and navigation logic, 3D UI elements and spatial layouts, prototyping in VR, usability testing, and guidelines for implementation across VR platforms.
What you get: concept exploration, interaction design for spatial environments, user flows and navigation logic, 3D UI elements and spatial layouts, prototyping in VR, usability testing, and guidelines for implementation across VR platforms.
Product Team Coaching
We help your product team to become faster and more focused. Based on our extensive experience we tune rituals, sharpen briefs and raise the quality bar for the production of digital products.
What you get: product/process audit, tailored playbook, weekly cadences (planning, stand-ups, crits, retros), crisp templates (briefs, specs, decision logs).
What you get: product/process audit, tailored playbook, weekly cadences (planning, stand-ups, crits, retros), crisp templates (briefs, specs, decision logs).
4. Campaigning
We create employer branding and launch campaigns grounded in deep insights and produce relevant content that people care about.
Launch Campaign
We help you to make the first impression count. Based on a deep understanding of your product, we find the best angle, the sharpest promise, craft the idea and map the go-to-market strategy (GTM strategy).
What you get: GTM strategy, campaign platform based on a core insight, hero assets (film/OOH/social), landing page concept, launch plan and timeline.
What you get: GTM strategy, campaign platform based on a core insight, hero assets (film/OOH/social), landing page concept, launch plan and timeline.
Social Media
We help you create an always-on social media presence, without the noise. We set the voice, plan the calendar, create nimble content, and keep feedback loops tight.
What you get: channel strategy, content pillars, tone-of-voice guide, 90-day calendar, post/story/reel templates, AI-ready production workflows.
What you get: channel strategy, content pillars, tone-of-voice guide, 90-day calendar, post/story/reel templates, AI-ready production workflows.
Content Creation
We write, design, and produce content your target group cares about: from LinkedIn posts, to quick explainers to compelling case films.
What you get: editorial plan, scripts & articles, explainer/How-To assets, infographics & motion, photo/video package.
What you get: editorial plan, scripts & articles, explainer/How-To assets, infographics & motion, photo/video package.
Employer Branding
Make great people choose you. We turn your culture and mission into a clear promise that attracts the right talent. And we help you create the right assets for the right channels.
What you get: EVP & proof points, role-specific messaging, career page concept, job ad templates, photo/video kit, referral campaign idea.
What you get: EVP & proof points, role-specific messaging, career page concept, job ad templates, photo/video kit, referral campaign idea.
POS Concepts
Together with our partner Studio Carcas we turn shelf space into brand space. We map the shopper moments, design clear cues and test what actually works in physical space.
What you get: shopper journey map, in-store messaging system, display/wobblers/shelf talkers, demo and sampling kit.
What you get: shopper journey map, in-store messaging system, display/wobblers/shelf talkers, demo and sampling kit.
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5. AI Workflows
Automate the work, not the creativity with custom AI workflows that help you create consistent, on-brand content faster.
Tonality Workflow
We define your brand’s tone of voice and translate it into prompts your team can use in Claude/ChatGPT or other AI tools. From social posts to press releases – your content stays consistent, no matter who writes it.
Image Generation Workflow
We build a workflow that combines Claude/ChatGPT and image tools like Midjourney to produce visuals that match your brand’s look: fast, repeatable, and ready to use across decks or digital content.
Social Media Comment & Engagement Workflow
We set up prompts that help your team comment, respond, and stay visible on channels like LinkedIn and to do it always in your brand’s tone and style. For you it means: less copy-paste, more connection.
Are you an early stage start-up?world. Projects do.
BrandStrapping© combines CI, pitch deck, and website into one focused and affordable launch package.