Regain your strategic and visual leadership.
Sometimes your offer or your market have evolved, but your brand hasn’t. A brand refresh ensures your identity matches who you are today – without losing the recognition you’ve built.
1. Brand Strategy Check
Benchmark and update your positioning against the market.
We review your market, competitors, and audience expectations to understand the context your brand operates in today. Next, we zoom in on your target groups and their expectations towards your brand and your product. Finally, we analyse your messaging and brand pillars and check for inconsistency. If required, we streamline and update your brand framework.
Deliverables: Strategic market overview, updated brand strategy framework
2. Corporate Design Update
Modernize your looks but keep your character.
We audit where your brand stands, what’s working, what’s outdated, and where inconsistencies create friction.
This includes your visual identity in all major key touchpoints. We identify what to keep, what to evolve, and what might be holding you back.
Next, we refine the brand’s core identity. We modernize logo, colors, and visual language, evolving them carefully.
We explore variants, test them in key touchpoints, and deliver an updated brand guide ready for action.
Deliverable: Updated PDF Brand Book
3. Website Refresh
Refresh your website without starting from scratch.
We assess your website’s structure, clarity, and performance. We review key pages, user flows, and conversion paths to find where users drop off or get confused. Then we define and design improvements from clearer structures to refined modules and new components – so your website feels intuitive, consistent, and aligned with your refreshed brand.
Deliverables: Updated website (UX, UI, and key templates), ready for implementation or development.
The basics, answered:
1. How long does the refresh take?
From 4 to 12 weeks depending on your input and feedback.
2. Who needs to be involved?
Ideally: Leadership and the marketing team.
3. What do we get?
Strategy, brand and website update.
4. What does it cost?
A full brand refresh project normaly starts at 18K.